Trader Joe's has become my new favorite source for coffee. The first two I purchased were stellar!
The beans look and smell good, but the flavor is much too mellow for my taste. I'm not a fan of dark roast coffees either, but this is just too simple. Even if you were serving coffee to a large group and wanted to save some money I would not recommend this at all.
Trader Joe's Joe somehow recovered to get a 2 out of 5 rating, maybe because of my other successes with other TJ coffee. Save your money, time, and taste buds, pick any other TJ coffee than this. If you're wondering, I'm saying the 1 out of 5 for something that is just BAD. Not that I'm looking forward to that.